The Campaign

The “BOYS DO CRY” campaign is created by independent advertising agency The Hallway, produced in partnership with The University of Melbourne’s Centre for Mental Health, mental fitness foundation Gotcha4Life, and Heiress Films, the team behind the Gus Worland-hosted ABC TV series Man Up.

Meet The Men The Making Of

Meet The Men

Boys Do Cry features a choir of 30 everyday men from all walks of life and backgrounds and many more were involved in bringing this to life. Here are some of their stories.

These videos contains themes of suicide and mental ill-health that may impact some viewers. Viewer discretion is advised.

MEET DALLAS WOODS

Dallas Woods is an indigenous musician from the Kimberley in Western Australia. Dallas talks about the horrendous suicide rates in the community there and the need for men everywhere to express their feelings when times are tough so we can normalise asking for help.

MEET ALISTAIR

Alistair came to Australia as a Vietnamese refugee and is a highly successful fashion designer. Alistair talks about the repression that stereotypes create for both men and women, and a wonderful experience he had recently that reminded him of the value of connection.

MEET EDDIE

Eddie is an Australian actor who has also worked in the construction industry where he experienced first hand the loss of a co-worker by suicide. Eddie shares what he does when times are tough and reminds us that it is not just what we say but also who we we say it to.

MEET ARRNOTT

Arrnott is a singer, stylist and content creator who grew up in Fiji with a single mum who taught him how to be strong. Arrnott shares his love of a good cry, the need for more to do about youth suicide and how much he appreciated being with men of different ages, colours and creeds in the making of the video.

MEET JIMMY

Jimmy is a 16 year old surfer and avid musician who had never heard of the song "Boys Don't Cry" but is a convert. Jimmy talks about how even though there is an awareness with young men that they need to put their hand up when times are tough, it is easier said than done.

MEET GILBERT

Gilbert is a young Indian Australian banker whose Indian born father had very different ideas about what it means to be a man. Gilbert talks about how hard it is to share your feelings with your mates but if you do, you might just open up a conversation that will benefit both of you.

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THE MAKING OF 
BOYS DO CRY

Videos and Stills